Biodiversità Zootecnica
"La salvaguardia della diversità genetica passa attraverso la conoscenza."
Carlo Cosentino - 2011
MARKET SUSTAINABILITY ANALYSIS OF JENNY MILK COSMETICS
A quantitative market analysis was carried out to deepen the knowledge on some qualitative and quantitative aspects of jenny milk and cosmetics and, successively, a survey was carried out to study the influence of packaging on consumer liking. The first analysis was conducted using the quantitative method by interviews with a one to one questionnaire, consisting of 18 questions. In the second survey were interviewed 300 people with a questionnaire divided into two perception areas: of packaging paper, and of packaging communication. Results showed that 67.8% of consumers had familiarity with jenny milk, but only 19.5% knew cosmetic properties of this product. The panel expressed a low expenditure propensity toward the proposed cosmetics. For these products, the study on packaging identified a type of matte paper as the favorite by consumer. Moreover, panel judged the icon of donkey and naming Asinella as the most persuasive.
Key words: cosmetics survey, jenny milk, matte packaging, exalt cosmetics.
C. Cosentino, P. Freschi, R. Paolino, V. Valentini. 2013. Market sustainability analysis of jenny milk cosmetics. Emir. J. Food Agric. 25(8) - 635:640, doi: 10.9755/ejfa.v25i8.16093.
http://www.ejfa.info/
Facoltà di Agraria - UNIBAS: 30 anni di storia 1983-2013
Venerdi 21 Dicembre 2012, ore 9.30 -
Aula Magna dell’Università degli Studi
della Basilicata - Rione Francioso
Il Direttore della Scuola di Scienza Agrarie, Forestali, Alimentari ed Ambientali, dell'Università degli Studi della Basilicata
Michele PERNIOLA
nell'ambito delle Celebrazioni del trentennale dell'Università degli Studi della Basilicata, è lieto di inviterLa al conferimento della
Laurea Honoris Causa in Scienze e Tecnologie Alimentari
al Prof. Paolo De Castro
Presidente della Commissione Agricoltura e Sviluppo Rurale del Parlamento Europeo
X Convegno AISSA - Palermo
X Convegno AISSA
La valorizzazione del territorio agrario e il controllo del degrado del suolo
Associazione Italiana Società Scientifiche Agrarie –
AISSA Università degli Studi di Palermo
28‐29 novembre 2012
Aula Magna della Facoltà di Agraria
Viale delle Scienze
90128 Palermo
IX CONVEGNO NAZIONALE BIODIVERSITÀ - Bari
IX CONVEGNO NAZIONALE BIODIVERSITÀ
(CIGM Centro Interuniversitario del Germoplasma Mediterraneo, Uni Ba Università di Bari,
CIHEAM‐ IAMB Istituto Agronomico Mediterraneo di Bari)
5-7 settembre 2012
Istituto Agronomico Mediterraneo di Bari
Valenzano, Bari (Italia)
EFFECTS OF COMMON MALLOW (MALVA SILVESTRIS L.) ON ANTIOXIDANT ACTIVITY OF JENNY MILK - Atti SIRA
Dehydrated common mallow (Malva sylvestris L.) capsules have been fed to jennies in lactation as a supplementary food to evaluate their effect on the antioxidant activity of milk. Common mallow is widespread in Mediterranean pastures and its nutraceutical properties are known. Jennies were divided into 2 equal groups, one group receiveing the additional dietary supplement of mallow capsules. Milk was collected at day 30 post foaling and every 30 days for 4 times. In this period we have also surveyed the flora of the pastures near the farm. The chemical composition and the antioxidant characteristics of milk from two groups were determined. No differences were observed in chemical composition. The antioxidant activity (ABTS essay) resulted significantly higher (P<0.05) in the treated group in the last control only (79.54 vs 55.52 %).
KEY WORDS: jenny milk, Malva sylvestris L., antioxidant activity
Paolino R., Colacino C., Cosentino C., Freschi P., Calluso A.M. (2012). Effect of common mallow (Malva sylvestris L.) on antioxidant activity of jenny milk. pp 68-70 Proceedings of 10th Congress of Italian Society of Animal Reproduction (S.I.R.A 2012) – 1st Balkan Conference on the Biology and Reproduction in Farm Animals and in Acquacolture, Tirana, Albania, 23-25 Maggio 2012.